Nike is promoting its first devoted maternity assortment with a movie paying tribute to the extraordinary power girls display throughout being pregnant.
Created by Wieden & Kennedy, “The hardest athletes” options greater than 20 girls throughout varied levels of being pregnant and the postpartum interval.
They embody tennis participant Serena Williams, US soccer star Alex Morgan and British runner Perri Shakes-Drayton, together with on a regular basis feminine athletes from nations together with the UK, US, Singapore, France, Australia and Jamaica.
It was created by Molly Wilkof and Derek Lui, and compiled from greater than 22 hours of footage filmed by the ladies featured and their family and friends, with every respective shot directed remotely over Zoom.
Nike’s new assortment, Nike (M), is on the market now in North America, Europe and Africa, with a launch set to observe in Asia Pacific and Latin American markets later this yr. Nike has additionally partnered with pre- and postnatal train professional Jane Wake to create 4 audio guided exercises particularly for motherhood within the Nike Run Membership app.