Dentsu’s revolving door of change continued to swing in 2020, affecting the management and construction of its media businesses in APAC, which trickled all the way down to its largest media outfit, Carat. As this turbulence continued to impression employees and shopper retention, Carat tried to strengthen and stabilise in 2020, together with present process a “dramatic and substantial” repositioning of its model and planning strategy.
However was this all too little, too late? Our full Company Report Card on Carat—with the general grade plus an in depth evaluation and scores for administration; innovation; shoppers and enterprise; creativity; and folks and variety—is offered solely to Marketing campaign Asia-Pacific members.
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