Right here at We ❤ Well being Literacy Headquarters, we’re all the time searching for methods to construct stronger connections with our audiences. And utilizing the fitting voice and tone is one option to forge that connection! So this week, we’re sharing ideas that can assist you determine a transparent voice and tone in your well being writing.
First, just a little refresher on what voice and tone imply. Voice is fixed. It’s a key a part of your identification — an expression of character that comes out by your writing. Within the company world, it’s usually referred to as “model voice,” but it surely’s not only for the Apples and Fords. Whether or not you’re employed for a Fortune 500 firm, a authorities company, or a neighborhood nonprofit, you want a constant voice.
However what is voice, precisely? Take into consideration how one can acknowledge your favourite singer even if you happen to’ve by no means heard the track earlier than — that’s as a result of their voice is distinctive throughout completely different songs (or in our case, well being supplies!).
Tone, however, is situational. It varies primarily based on the particular matter, the context, and your viewers’s probably emotional state. So whereas voice stays the identical throughout a web site or marketing campaign, tone could change barely from web page to web page or tweet to tweet.
Clear as mud? Consider it this manner: regardless of who you’re speaking to, you’re nonetheless your self — that’s your voice. However you wouldn’t discuss to your finest buddy the identical approach you’d discuss to your boss, or your sworn enemy, or the teller at your financial institution — you fluctuate your tone primarily based on who you’re speaking to and what the dialog is about.
So, how do you determine the fitting voice and tone to make use of? We frequently outline voice and tone as a sequence of adjectives — like “pleasant, compassionate, and honest.” And to essentially convey out the nuance, it may be useful to consider what your voice or tone is and what it isn’t.
For instance, you would possibly describe your well being communication marketing campaign’s voice as:
- Optimistic, however not naive
- Pleasant, however not overly acquainted
- Informational, however not dry
In relation to tone, we’ll must get extra particular. What’s the well being matter at hand? What’s the viewers probably pondering or feeling whereas studying about it?
For instance, a playful, quirky tone is likely to be good for sharing normal wholesome consuming ideas, but it surely wouldn’t be a very good slot in diet ideas for individuals beginning chemotherapy. In that case, the tone is likely to be:
- Motivating, however not overly upbeat
- Comforting, however not patronizing
- Critical, however not dire
The underside line: To construct a stronger connection together with your audiences, assume by the voice and tone of your well being supplies earlier than you write.