Groot Constantia, the oldest wine farm in Cape City, opened a The Groot Constantia store on the finish of 2020 to rejoice the historic wine property by South African design.
Groot Constantia has labored with Platform to introduce a extremely bespoke retail providing, the place guests should buy beautiful items of native design. Lots of the designs have been produced solely for the shop.
Platform is an company identified for creating distinctive African model experiences that drive sustainable enterprise progress and social progress.
“We needed to construct on our buyer expertise and provide a variety of fantastically handcrafted and curated merchandise that assist our award-winning high quality wines,” says Groot Constantia Advertising and marketing Supervisor Lila Jutzen. “The merchandise within the new retailer assist native entrepreneurs and companies, aligning to our aims of aiding native communities and lowering unemployment.”
Because the oldest wine farm within the nation, Groot Constantia has delivered unparalleled cultural, social and historic experiences for greater than three centuries. The brand new retailer feeds into this long-standing discourse, including one other sensory encounter to the farm’s already notable choices of eating, wine-tasting, path operating, cellar excursions, self-guided audio walks, artwork exhibitions and homestead-museum visits.
“Groot Constantia has such a wealthy historical past, with tales of adjusting possession, appearances in numerous poems and literary novels comparable to Sense and Sensibility, and a notoriety for having been the wine of selection for emperors and kings, together with Napoleon throughout his years of exile in St Helena. It’s a model that really represents progress, transformation, agility, magnificence, craftsmanship and a robust connection to nature,” says Platform Inventive Director Cathy O’Clery, who was liable for the shop’s design and product growth. “By commissioning South African designers to provide gadgets that talk to this vibrant legacy, we’ve developed a variety that contributes to the preservation of our tradition and heritage, by creativity.”
What’s in retailer?
Anticipate a up to date buying expertise that takes you on a journey of the Groot Constantia property. Whimsical illustrations by Cape City artist Michael Chandler are included on the merchandise and packaging.
Along with wine and wine-related items, the shop shares homeware, kitchenware, vogue gadgets, equipment and edible treats made by artisanal producers.To provide you an concept of the product vary: a white gown by Helon Melon sports activities a dramatic bee on the entrance, referencing the symbol that Napoleon selected when he was Emperor of the French; Purely Porcelain’s ceramic jewelry options acorns, calling to thoughts the grand oak bushes which have graced Groot Constantia since its beginnings; Evolution, a homeware model identified for translating nostalgic narratives into merchandise, has used vine leaves from the property to create a print for cushions which are dyed within the colors of wine and over-embroidered with leaf-like pictures.
Says Jutzen, “Groot Constantia is the oldest model in South Africa. As we proceed to be related practically 350 years later, we’re devoted to supporting different native manufacturers, presenting South Africans with extra tales that they are often pleased with.”
The Groot Constantia Store is open seven days every week, from 09:00 to 18:00, and may be discovered contained in the tasting room on the decrease finish of the property, when getting into the primary gate.