- The marketing campaign kicks off with its first mega promotion – EID in Dubai, the place customers can strive their luck with the raffle promotion on 3 days of EID
- A complete of 1 million value prizes up for seize together with six model new infinity Q50
Dubai Procuring Malls Group (DSMG) in affiliation with Dubai Festivals and Retail Institution (DFRE) is again with its annual ‘Dubai Summer time Season’, a citywide marketing campaign that gives an opportunity of successful luxurious automobile and money prizes. The summer season season marketing campaign starting from 1st Might 2021 will go on until 4th September 2021 with 4 mega promotions, which incorporates EID in Dubai, Dubai Summer time Surprises, Again to College and Eid Al Adha.
With an all-new contactless mechanism for a digital raffle draw and excessive security measures in Dubai Procuring Malls Group for residents of Dubai, the favored twelve-week summer season promotion ‘Store & Win’ will provide prizes value AED1 million.
Through the holy month of Ramadan, the much-awaited summer season campaigns will start with its first promotion “EID in Dubai”, the place 40 fortunate customers will stand an opportunity to take house a complete of AED 200,000. The attracts will likely be held on the three days of EID the place the winners will likely be introduced.
EID in Dubai will likely be adopted by Dubai Summer time Surprises (DSS) (23 June to 14 August), the place 6 fortunate customers will take house model new Infiniti Q50 within the weekly draw to be held EID 9,16, 23,30 July 6, & 14 August 2021. The summer season extravaganza will proceed with Eid Al Adha (10 July to 2nd day of EID) to win money prizes of AED 200,000 amongst 40 winners and Again to College (15 August to 4 September) Promotion the place 20 winners will take house a complete of AED 100,000 in money prizes
With each spend of AED 200 at any of the taking part malls, customers will likely be eligible to enter the digital raffle draw and win large. An SMS and/or electronic mail will likely be despatched to the shopper together with raffle coupon serial quantity/s as a affirmation of their participation within the raffle attracts.
Commenting on the Dubai Summer time Season Marketing campaign, Mr. Majid Al Ghurair – Chairman, Dubai Procuring Malls Group mentioned, “We’re happy to announce one of many longest ever Summer time Season Promotion this 12 months. Everyone knows how a lot pleasure these promotions stir amongst the residents and the vacationers of Dubai, the rising variety of individuals every year is a sworn statement of that. Campaigns like these add an additional enticement to residents and vacationers alike. We’re assured that now we have organized a secure expertise for shoppers who can now take pleasure in their summer season in Dubai.
The thrilling summer season season will likely be commemorated throughout these malls: Al Bustan Centre, Al Ghurair Centre, Al Khail Gate Group, Al Warqa Metropolis Mall, Burjuman Centre, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudoon Group, Oasis Mall, Shurooq Group, Reef Mall, Time Sq. Middle and Union Coop Al Quoz.