COMMENTARY: Alan Cross has an open letter for musicians who ship him their music demos – Nationwide

Expensive Aspiring Musician,

Thanks for sending a pattern of your music, though it got here within the type of 27 megabytes’ value of 320 kbps MP3 recordsdata that gummed up the inbox throughout all my units. I recognize that you really want me to listen to every little thing within the highest high quality audio — I imply, you probably did put quite a lot of effort into these recordings, proper? However sooner or later, please ship hyperlinks to exterior sources like Spotify or SoundCloud so my information fees don’t undergo the roof. Thanks upfront.

I want I might let you know that I’m undoubtedly going to hearken to your songs, however that might be a lie.

On any given week, I obtain someplace round 800 submissions similar to yours from artists, managers, labels, and publicists, all asking for consideration for radio airplay, a weblog characteristic, or some kind of in-depth critique of the fabric. That is along with new music served up every day by my Spotify Launch Radar, suggestions from Apple Music, stuff that bubbles up on YouTube, new launch notes within the plethora of every day newsletters I obtain, and CDs that present up within the mail. (Sure, folks nonetheless mail me CDs. Please cease.)

Despite the fact that conserving on high of what’s new is a serious a part of my job, the state of affairs is overwhelming. There may be simply an excessive amount of music on the market. The pandemic has solely exacerbated issues as musicians spent their quarantine months writing and recording new materials. And since it’s really easy to distribute your music to a worldwide viewers, everybody appears to be doing it. (We’ll deal with whether or not they need to be making music within the first place in a second.)

Contemplate that Spotify not too long ago introduced that 60,000 new tracks had been being uploaded to the platform each day. It gained’t be lengthy earlier than we see a brand new track uploaded each second. And simply to underscore every little thing, it’s estimated that 20 per cent of all tracks uploaded to Spotify have by no means been streamed even as soon as. You probably have time, take a look at a website known as Forgotify, which is able to offer you a stream of tens of millions of songs that up to now have solely been heard by their creators.

Now some robust love. Simply since you make music doesn’t imply you need to be heard. With all of the competitors, your stuff can’t be simply good. It must be higher than nice. It was to have that je ne sais quoi that instantly grabs somebody with the identical depth of a track from a celebrity act.

And never simply present acts, both. Streaming permits anybody to have entry to shut to 75 million songs from throughout the many years. You’re competing for consideration with The Beatles, Led Zeppelin, Madonna, U2, Whitney Houston, and each different musical legend — to not point out cat movies on YouTube, Netflix and all the opposite streaming video channels, social media, video video games, and all the different leisure distractions.

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Spotify removes suspected pretend artists

Perceive, too, that the principles have modified. Again within the day, folks went to document shops and paid onerous money for a bit of plastic. They took that plastic dwelling and performed it many times and once more till they preferred each track on the disc. If that didn’t work, the document/CD was written off as a foul monetary funding. Immediately, music flows like water and the skip button is at all times beckoning with the promise is that one thing higher is within the queue. Will your track defeat the ADHD of in the present day’s common music fan? Or are you skippable?

I do know it might be your dream to be heard on the radio, however getting that type of publicity out of the gate is an extended shot. Playlists are of finite dimension, so competitors for airtime is fierce. Most radio stations gained’t even have a look at your music as a result of they’re not within the enterprise of taking part in unfamiliar music by an unknown unsigned artist with no observe document or fanbase. If that sounds such as you, then focus your energies on campus radio or blogs focusing on discovering music.

Sure, there are exceptions to the above rule — in my expertise, teams like USS and Bedouin Soundclash managed to defy the chances as indie artists and land on the radio with their first at-bat — however they’re rainbow-coloured chocolate-flavoured unicorns. Don’t anticipate that to occur to you.

Depressed? In that case, cease studying as a result of we’re finished right here. You’re not minimize out to be a working musician. Nevertheless, if the above paragraphs supplied motivation, keep it up.

True artists are in regards to the music first. Cash — if it comes in any respect — is secondary. In case you eat, sleep, breathe, and dwell music, maintain doing that. You must play the lengthy sport. Concentrate on the artwork, not the cash. If greatness lies inside you, it can ultimately come out. And when it does, folks will discover. Greatness attracts consideration organically. We are going to discover you. If that doesn’t occur, then you could have to face the truth that your music doesn’t resonate with sufficient folks.

Too lots of in the present day’s up-and-comers are all about being well-known. They’ve been introduced up on exhibits like American Idol and The Voice the place a parade of wannabes attempt to impress judges by singing different folks’s songs. The music is little greater than an afterthought. Contestants might have a great voice and a few modicum of charisma, however these performances are actually only a notch above karaoke.

You’re considering, “I do know folks would love my songs if I used to be solely given an opportunity to be heard.” Perhaps, however you’ve bought to earn that probability. It takes time, dedication, sacrifice, and even struggling in your artwork.

Need some constructive recommendation? Watch Dave Grohl’s new documentary, What Drives Us, which contains a lengthy listing of musicians from AC/DC to St. Vincent to Ringo Starr extolling the expertise of getting in a van with the remainder of the band and hitting the street. That is what made them profitable: lengthy stretches on the street enduring unhealthy meals, harmful behaviour, cramped dressing rooms, bizarre followers, and pungent bandmates. It may be terrible and demoralizing, nevertheless it’s additionally an journey the place adversity brings a band nearer collectively.

It makes you robust, exposes you to the world, and teaches you the which means of the present should go on. These scuzzy experiences inform the sound, perspective, artistry, and picture of the group. You develop into higher performers. And also you be taught rather a lot about your self. Plus there’s nothing like a room stuffed with strangers telling you the reality about your music in real-time. That greater than something forces you to get higher — and quick.

Sure, nearly everybody within the movie is from an act who made it huge. However they’d have by no means achieved that type of success with out the limitless bootcamp of touring in a van.

If you lastly get dwelling after the tour, do some laundry, take a bathe, fuel up the van, and head out once more. Repeat so long as essential — or a minimum of so long as you’ll be able to. Construct a fanbase. Acquire credibility with the general public, even when it’s one fan at a time. At all times be genuine. If you really feel that you just’re the very best you might be — and that you just’re higher than anybody else on the market — let’s discuss, okay? However not a second earlier than.

I’m flattered that you really want my opinion and I’m impressed by the boldness you might have in your skills as a songwriter and performer. And by all means, maintain sending me samples of your work as a result of I have to know what’s occurring on the market. It’s my job. However please forgive me if I can’t get again to you in a well timed method — or in any respect. Like I mentioned, each day is a firehose.

Good luck along with your music and your profession aspirations. Who is aware of? We might cross paths sooner or later in case you handle to go from good to nice.

Respectfully,

Alan Cross

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Alan Cross is a broadcaster with Q107 and 102.1 the Edge and a commentator for International Information.

Subscribe to Alan’s Ongoing Historical past of New Music Podcast now on Apple Podcast or Google Play