(CBS Native)– Amazon is among the largest corporations on the planet and its founder Jeff Bezos is presently the richest individual on the planet with a web value of over $200 billion. The corporate and its CEO are the topic of latest e book from writer Brad Stone referred to as “Amazon Unbound.” The e book was printed by Simon & Schuster and incorporates a complete historical past of the largest moments in Amazon’s historical past and conversations with present and former Amazon workers.
CBS Native’s DJ Sixsmith spoke with Stone about why he determined to put in writing one other e book on Amazon, what fascinates him probably the most about Bezos and the way Amazon turned ubiquitous.
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“Amazon dominates our lives and it was a crutch in the course of the pandemic and it raises questions concerning the dominance of 1 firm and the facility of 1 man,” mentioned Stone. “He’s the wealthiest individual on the planet proper now and Amazon is a pressure that deserves scrutiny. The e book is an examination of the way it occurred and the way Jeff Bezos amassed a $200 billion fortune.”
Stone says the seen transformation of Amazon and Bezos himself occurred proper earlier than our eyes. The writer is most interested in how the Amazon CEO has been prepared to fulfill each problem he’s confronted alongside the best way.
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“He form of has the entire package deal, the nice and the unhealthy,” mentioned Stone. “I write concerning the invention of the Alexa and that was form of invention that sprung proper out of his head. He actually sends an e mail to executives saying we should always construct a pc within the cloud that responds to voice instructions. Then he runs conferences the place he’ll rip up a doc and throw it down the desk as a result of he’s upset or noticed a mistake. It’s that mixture of inspiration and intimidation and invention that makes him such an enchanting character.”
In his e book, Stone writes intimately about main moments within the firm’s historical past like Bezos’ buy of the Washington Put up, what impressed Amazon to purchase Complete Meals and the search of Amazon’s HQ2. The writer hopes his e book offers reader a glance into why Amazon has develop into the corporate it’s immediately and what’s subsequent for Bezos.
“Jeff Bezos has a philanthropic legacy that individuals are demanding he creates,” mentioned Stone. “He has amassed a $200 billion fortune and he has to offer that cash away. He has devoted a number of his time to that and combating local weather change. I’ll interpret that optimistically. You need to see him succeed with that. It will likely be an attention-grabbing second act and it will likely be attention-grabbing to see how you can evolves.”
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“Amazon Unbound” is out there now wherever books are bought.
