Marketing campaign Asia-Pacific is thrilled to announce the winners of its inaugural listing celebrating the area’s most technically modern merchandise that serve the marcomms trade.
Tech MVP 2021 opened for entries in March throughout two classes: Most Precious Skilled and Most Precious Product. To view the winners of Most Precious Skilled, see right here.
That is the primary time we have now devoted a challenge to celebrating expertise expertise and merchandise within the Asia-Pacific area, and we had strict standards, which we developed alongside tech leaders within the trade to make sure the legitimacy of the listing. As a consequence, the standard of entries we obtained was astonishing.
Most Precious Product was open to companies that function inside, or present a service to, promoting and advertising. The listing honours merchandise which were both developed out of Asia-Pacific, or have been considerably tailor-made to the area, that display originality, scalability and enterprise success.
Companies who submitted to the listing had been measured throughout 5 key standards: originality, scalability, enterprise technique, success, and steady funding. A rigourous judging course of mixed quantitative grading (every entry was scored throughout the 5 standards for a complete rating out of 25), with qualitative evaluation.
The judging was performed by a panel of senior tech professionals consisting of:
- David Uchimoto, director of engineering, The Commerce Desk
- Ian Hocking, VP digital, South China Morning Put up
- Kaythaya Maw, chief expertise officer APAC, Wunderman Thompson
- Roshni Chatterjee, head of selling and neighborhood, Jungle Ventures
- Rupert Privett, APAC lead, Advert-lib Digital
- Jessica Goodfellow, deputy editor and expertise lead, Marketing campaign Asia-Pacific.
Vital word: Jury members had been excluded from judging any entries from their very own corporations.
The ten MVPs under ticked all the required containers and extra. Their improvements positively disrupt the trade by reimagining focusing on in a cookieless, privacy-compliant means, fixing inefficiences in client perception assortment, enhancing model security, connecting manufacturers with influencers, digitising offline property and providing new strategies of content material creation and distribution. We hope their tales will present how Asia-Pacific is main in tech innovation, and encourage extra entrepreneurs and builders to inform their tales.
We provide our honest because of all who put their merchandise ahead for consideration. We look ahead to studying your entries once more in 2022.
So as of highest grade down, Marketing campaign’s 2021 Tech Most Precious Merchandise are: