SEOUL, SOUTH KOREA – Media OutReach – 24 May 2021 – BTS fans ‘ARMY’ are loving BTS’ new single, ‘Butter’, and are showing their passion on Twitter, where fans Tweeted about ‘Butter’ over 31 million times worldwide on launch day, and more than 300 million Tweets in a month leading up to the single’s release. ‘Butter’ was released on May 21st at midnight ET, followed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard Music Awards (BBMAs).
The most tweeted time was from midnight to 1AM ET on May 21st when ‘Butter’ was released, with 5 million tweets per hour.
Prior to the release of ‘Butter’, Twitter launched special emojis for BTS’s fans around the world to share their excitement for the single’s launch. Each emoji could be added to Tweets using the hashtags #BTS_Butter with Butter brand, in addition to #BTS, #방탄소년단 and #BTSARMY with BTS and ARMY’s yellow brand. Twitter additionally stunned ARMY by releasing two new hashtags #SmoothLikeButter, with a melting butter picture reflecting the lyrics, and #Got_ARMY_Behind_Us, to present BTS’s love in the direction of ARMY, following the only’s launch on Might twenty first.
BTS additionally launched Tweets for ‘Butter’ by way of BTS’s official deal with, @bts_bighit, and BTS members’ deal with, @BTS_twt. Following the discharge of ‘Butter’, BTS received the ‘Prime Social Artist Award’, ‘Prime Duo/Group’, ‘Prime Promoting Track’, and ‘Prime Track Gross sales Artist’ on the Billboard Music Awards (BBMAs) held on Might twenty fourth. Of notice, BTS received the ‘Prime Social Artist Award’ for the fifth consecutive 12 months. Throughout the BBMAs, BTS additionally carried out ‘Butter’ and expressed their gratitude to followers world wide. Throughout the three hours from 2pm to 5pm ET when the BBMAs had been held, followers worldwide despatched over 14.4 million Tweets associated to BTS.
Embeddable Hyperlink: https://twitter.com/bts_bighit/status/1395641306429284360
Followers in international locations together with South Korea, the USA, Indonesia, Brazil, Japan, the Philippines, Mexico, Thailand, India, and Peru had been among the many most vocal of their anticipation for and celebration of ‘Butter’ on Twitter, driving essentially the most conversations. Followers internationally used the next hashtags to speak about ‘Butter’ and share their pleasure:
YeonJeong Kim, Head of World Ok-pop Partnerships at Twitter, stated, “#BTSARMY could be very passionate and well-known for his or her love for brand spanking new BTS releases, and ‘Butter’ confirmed their followers reaching new heights in celebrating their favourite artists. From sharing their anticipation for the brand new single, to sharing their reactions because it occurred, to commemorating the sights and sounds of the music video beginning proper after the discharge, BTS’ followers shared all of this collectively by way of Twitter. Twitter will proceed to help BTS and ARMY staying related by public conversations worldwide with none boundaries.”
Ok-pop followers are discovering extra methods to remain knowledgeable about their favourite artists by utilizing Twitter Matters. Matters are one other solution to see essentially the most fascinating and related content material in regards to the issues that they care about, whether or not it’s BTS, BLACKPINK, NCT, SEVENTEEN, ITZY or any of their different favourite Ok-pop artists. Music followers can be a part of the conversations about #KpopTwitter proper now to get real-time updates about their favourite Ok-pop artists and extra.
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