Placing soda in entrance of one of many world’s greatest athletes in all probability is not a good suggestion.
Coca-Cola discovered that the onerous approach after Cristiano Ronaldo eliminated two bottles of the favored soda as he sat down to fulfill with the media on Monday in Budapest earlier than Portugal’s Euro 2020 Group F opener in opposition to Hungary.
Ronaldo appeared troubled when he noticed Coca-Cola in entrance of him and moved the glass bottles out of the digital camera body. He held up a bottle of water as a substitute.
In line with ESPN’s Adriana Garcia, Ronaldo’s removing of the Coca-Cola bottles prompted the corporate’s market worth to drop by $4 billion.
Coca-Cola later responded in a press release, saying that “everyone seems to be entitled to their drink preferences” with completely different “tastes and wishes.” A Euro 2020 spokesperson added that with out assist from manufacturers like Coca-Cola, “we couldn’t organise a event with such success for gamers and followers, nor spend money on the way forward for soccer in any respect ranges.”
After watching Ronaldo transfer the soda out of the digital camera body, France midfielder Paul Pogba eliminated a bottle of Heineken beer that was in entrance of him at a information convention following France’s 1-0 win over Germany on Tuesday.
Different athletes around the globe additionally took notice of Ronaldo’s gesture, together with seven-time Tremendous Bowl champion Tom Brady, who would not be caught useless ingesting Coca-Cola.