The federal government has confirmed it’s to introduce a pre-9pm ban on junk meals promoting on TV and tighten restrictions on-line, as reported by the Guardian on Wednesday.
The brand new restrictions, which come into pressure from the tip of subsequent yr, have been branded as “draconian” by the promoting trade.
The principles, which is able to ban the promoting of merchandise deemed to be excessive in fats, salt and sugar (HFSS), is not going to apply to advertising by smaller corporations of lower than 250 staff.
“We’re dedicated to bettering the well being of our kids and tackling weight problems,” stated Jo Churchill, public well being minister.
“The content material children see can have an effect on the alternatives they make and the habits they kind. With kids spending extra time on-line, it’s important we act to guard them from unhealthy promoting.”
Some meals which are excessive in fats, sugar and salt that aren’t considered as conventional “junk meals” – resembling honey, Marmite and avocados – will nonetheless be allowed to function in promoting.
The tightening of restrictions on-line imply that paid-for advertisements on websites together with Fb and Google by large manufacturers can even be banned. Nonetheless, corporations will be capable of present advertising on their very own web sites and social media accounts.