As an ode to the athletes and their arduous journey in the direction of this pinnacle of sporting excellence, Thums Up has unveiled a inventive and progressive advertising and marketing marketing campaign.
Within the face of those challenges, the protagonists present the naysayers world a ‘thumbs down’ by turning an empty ThumsUp bottle the wrong way up in opposition to the backdrop of the inspirational tagline – Toofan wahi jo sab #Palat De (the true storm is one which turns every thing the wrong way up). The uplifting tone of the marketing campaign completely enhances ThumsUp’s repositioned model message of resilience and actual heroism of on a regular basis individuals.
A Thums Up bottle has all the time had a emblem of a thumb within the upwards course, signifying positivity and development. Nonetheless, within the ‘Palat De’ marketing campaign, the Thums Up bottle’s thumb factors in the wrong way. It is sort of a robust reply to all of the doubters and critics who query the people chasing their desires.
The ‘Palat De’ marketing campaign goals to inspire the dream-chasers a lot that they proceed on their paths with out paying heed to any particular person’s opinion. Finally, those who present the thumbs all the way down to others are those who emerge as champions.
It additionally conveys an vital story of defiance. India’s prime athletes have overcome a number of adversities to be on the pinnacle of the game and ThumsUp’s marketing campaign completely captures this high quality. The thick pores and skin, the courageous coronary heart and the never-give-up spirit is the hallmark of an Indian athlete
The Indian Olympians didn’t must face the challenges from their opponents but additionally from their households and the society to achieve the extent the place they’ll compete with the world’s greatest. As ThumsUp’s advert marketing campaign ‘Palat De’ suggests, those that can overcome all issues and attain the highest are the true champions.
Right here is such a motivating story of Indian Olympian Bajrang Punia who stated Palat De and conquered all odds to meet his desires.
Hailing from a low-income household residing within the rural a part of Haryana, Bajrang Punia all the time had a ardour for wrestling. He would skip faculty to go for wrestling observe. Bajrang’s father was the one who took him to a wrestling faculty. Nonetheless, not everybody took him severely and handled him as a child. Outdoors the sector, Bajrang wrestled the considerations raised on his approach.
Nonetheless, he labored laborious day in and day trip to beat the percentages and turn into one of many prime wrestlers in India. Having received a gold medal on the Asian Video games and the Commonwealth Video games, Bajrang is among the prime contenders for a medal within the 65 kg freestyle wrestling class of Tokyo Olympic 2020.
For extra #PalatDe tales and thrilling Olympic updates – head straight to ThumsUp’s Instagram deal with!