Japanese Wines Export Outgrew Different Alcohols Export to Hong Kong Scored a record-high 5-fold Rise
HONG KONG SAR – Media OutReach – 6 August 2021 – The Japan Meals Product Abroad Promotion Heart (JFOODO) was arrange by Japan Exterior Commerce Group (JETRO) to advertise the manufacturers of Japanese agricultural, fishery and meals merchandise. JFOODO has been dedicated to reaching reputation of Japanese wines in Hong Kong with a number of campaigns over the previous three years, lining up restaurateurs and customers to have a greater understanding of Japanese wines.
(From Left) Mr. Reeze Choi, JFOODO Japanese Wine Ambassador, Ms. Mari Takada, Deputy Consul Basic & Head of Financial part of Consulate-Basic of Japan at Hong Kong, Mr. Eric Ting, CEO of Fowl Kingdom Group Ltd. and Mr. Micky Chan, JFOODO Japanese Wine Ambassador
Certainly, the boundless potentialities of Japanese wines must be loved by many extra customers. On this case, JFOODO joins palms with famed eating places for a two-phase “JFOODO Japanese Wine Pairing Marketing campaign 2021” in August and October. Highlighted all kinds of Japanese wines, 60 well-known eating places are to be invited to design their very own specialty dishes, from Cantonese, Japanese and Spanish delicacies to call a number of, for wine pairing. Two influential wine consultants, Micky Chan and Reeze Choi, are to be the ambassadors for JFOODO Japanese wines, who supply wines pairing consulting companies and wine data coaching for delicacies groups of the listed eating places.
To beckon media and restaurateurs within the F&B sector for the occasion, JFOODO held a short press launch at Better China Membership yesterday, one of many participant eating places. Mr. Isamu Nakayama, JFOODO Chief Working Officer, in addition to two JFOODO Ambassadors of Japanese Wines introduced the brand new pattern and demand of Hong Kong market and suggestions for wines and meals pairing respectively. Individuals of this occasion relished 4 newly tailored dishes paired with Japanese wines by Better China Membership.
“JFOODO Japanese Wine Pairing Marketing campaign 2021” Collaborated with Famend Eateries
New Profile on Japanese Wines Paired with Signature Delicacies
As an achiever acquiring consecutive two-year success, “JFOODO Japanese Wine Promotion 2021” comes for the third 12 months’s applause. The three-month two-phase marketing campaign begins from 6 August (at this time!) to 31 October 2021, consisting of “JFOODO Japanese Wine Pairing Marketing campaign 2021– Summer season” in August and “JFOODO Japanese Wine Pairing Marketing campaign 2021– Autumn” in October. The participant eating places are free to hitch the summer season or autumn promotion. They may accomplice with two appointed Japanese Wine Ambassadors by JFOODO to do the combination and match for wines and meals, exploring one other savory dimension of Cantonese, Japanese or fusion dishes with Japanese grape varietals.
20 eating places are collaborating within the “JFOODO Japanese Wine Pairing Marketing campaign 2021– Summer season” in August any longer. The participant record is deemed to be glamorous. Amongst Japanese house owners’ eating places, BON Japanese Yakitori Bar, Inaniwa Yosuke (TST & Whampoa Store), JunG39 JAPAN, KAGURA, Shunsenkaihou (HK Store), Kichi, KIDO, Nishiki, ODDS, Ramen Cubism, SARA, Sushi Hakucho, Japanese Restaurant Take No Sato, UMAI and Zi Nen Ya Japanese Restaurant are on the record. Amongst fine-dining locations, MIÁN, the high-end Cantonese delicacies in Central; Neighborhood, ranked 17th in Asian High 50 Eating places in 2021; Rustico, the Spanish restaurant led by Michelin- starred chef; in addition to the esteemed Cantonese connoisseur institution Better China Membership are on the record.
Wine-savvy Consultants as JFOODO Ambassadors for Japanese Wines
Recommendation on Wines Pairing and Wine Data for Delicacies Groups
Two market-savvy influencers in Hong Kong wine sector, Micky Chan and Reeze Choi, are appointed to be the Ambassadors for “JFOODO Japanese Wine Promotion 2021”. Primarily based on the local weather and topography of vineyards, grape varieties and winemaker’s craft, the ambassadors would give recommendation on Japanese wines pairing with meals provided by the participant-listed eating places. They might take time to coach sommeliers and delicacies groups on the record to additional perceive the traits and attraction of Japanese wines.
“Final 12 months promotion marketing campaign was an eye-opener for Hong Kong individuals. This 12 months I’m honored to be one of many Ambassadors for JFOODO once more. We want to improve the branding and gross sales methods for Japanese wines whereas we join eating places and wine sellers in addition to line up Japanese wines producers for Hong Kong customers. Apart from, we provide consulting companies to assist F&B frontliners to advance the general Japanese wines gross sales. I hope you’ll be a part of our JFOODO promotion marketing campaign and make Japanese wines common in Hong Kong.” stated Reeze Choi, the Ambassador of Japanese Wine by JFOODO.
“I’m delighted to be the ambassador once more to current Japanese wines through the promotions. Wine-drinking is embedded in Hong Kong every day life. As Hong Kong individuals are so keen on Japanese delicacies, wines made in Japan should additionally whet their urge for food! Certainly, there’s a entire world of wines to select from, however the Japanese form is rising and laborious to overlook. Over the previous two years, JFOODO strived to deliver the wines to the highlight and accessible to individuals. Now it’s time to additional impress individuals by bringing beautiful wines pairing expertise on the desk. Feasts of grandeur are going to be held in collaboration with tremendous eating places and famend wine importers. So hone in on the Japanese varieties and faucet into new potentialities!” stated Micky Chan, the Ambassador of Japanese Wine by JFOODO.
Japanese Wines Export Outgrew Different Alcohols
Export to Hong Kong Scored a Report-high Double Rise in 12 months of 2020
Hong Kong is without doubt one of the very important markets ever since Japanese wines began to export. The expansion price recorded 230% development in 2020 in comparison with the earlier 12 months. Whereas the worldwide export worth of Japanese wines exceeded 429 million yen in complete, Hong Kong took up round 125 million JPY[1], representing one third of the full worth, thus, the demand for Japanese wines in Hong Kong remains to be sturdy. Nevertheless, amongst Hong Kong wine market, Japanese wines contributes solely 0.17%[2] market share solely. JFOODO is set to lift the full market share of Japanese wines by boosting total promotion efforts.
For extra particulars of promotion marketing campaign, please go to:
Official web site for Japanese Wines：https://wine-jfoodo.jetro.go.jp/hk
Official Fb：https://www.fb.com/japanwine
Picture Hyperlink: https://drive.google.com/drive/folders/11sybbjy8E0zADRAm4TSuZgruNm69HmLu?usp=sharing
[1]Commerce Statistics of Japan Ministry of Finance (FY2019, FY2020)
[2] International Commerce Atlas（2020年）
Record of Collaborating Wineries
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① HOKKAIDO WINE CO.,LTD. |
Consultant shares out there in Hong Kong |
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1 |
Otaru Nayagara |
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2 |
HOKKAIDO Kerner |
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3 |
HOKKAIDO Zweigelt |
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② Suntory Wine Worldwide Ltd. |
Consultant shares out there in Hong Kong |
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1 |
JAPAN PREMIUM Muscat Bailey A |
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2 |
JAPAN PREMIUM Koshu |
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③ Château Mercian |
Consultant shares out there in Hong Kong |
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1 |
Château Mercian Tamamoro Koshu Kiiroka |
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2 |
Château Mercian Hokushin Chardonnay Unwooded |
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3 |
Château Mercian Hosaka Muscat Bailey A |
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4 |
Château Mercian Mariko Winery Merlot |
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④ Lumiere Vineyard |
Consultant shares out there in Hong Kong |
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1 |
CHATEAU LUMIERE (RED) |
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2 |
LUMIERE KOSHU HIKARI |
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⑤ TSUNO WINE |
Consultant shares out there in Hong Kong |
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1 |
Makiuchi Winery Unwooded CHARDONNAY |
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2 |
Makiuchi Personal Reserve Muscat Bailey A |
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⑥ GRACE WINE |
Consultant shares out there in Hong Kong |
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1 |
Grace Koshu Hishiyama Winery |
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2 |
Grace Koshu |
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⑦ Diamond Vineyard |
Consultant shares out there in Hong Kong |
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1 |
Chanter Y,A Shimoiwasaki Koshu |
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2 |
Chanter Y,A Muscat Bailey A Y carre Cuvee Okay |
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⑧ MANNS WINES |
Consultant shares out there in Hong Kong |
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1 |
Kobo no Awa Koshu BRUT |
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2 |
Kobo no Awa Bailey A ROUGE |
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⑨ ASAHIMACHI WINE CO., LTD. |
Consultant shares out there in Hong Kong |
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1 |
ASAHIMACHI WINE Kashiwabara Winery |
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2 |
ASAHIMACHI WINE Glowing Rouge |
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3 |
Yamagata Delaware |
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⑩ Shirayuri Vineyard |
Consultant shares out there in Hong Kong |
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1 |
Glowing rose Bailey A |
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2 |
LORIENT Katsunuma KOSHU |
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⑪ MARUFUJI WINERY |
Consultant shares out there in Hong Kong |
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1 |
Rubaiyat Koshu Sur Lie |
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2 |
Rubaiyat Muscat Bailey A Barrel Aged |
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⑫ Katsunuma Vineyard |
Consultant shares out there in Hong Kong |
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1 |
Aruga Branca Clareza |
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2 |
Arugano Monte |
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⑬ Pure-Farm Group Co., Ltd |
Consultant shares out there in Hong Kong |
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1 |
Natural Niagara Glowing |
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⑭ HAYASHI NOUEN Corp (Goichi Wine) |
Consultant shares out there in Hong Kong |
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1 |
Property Merlot Rose |
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2 |
Property Chardonnay |
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3 |
Property Ryugan |
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4 |
Property Merlot |
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5 |
Property Chardonnay Kaizawa |
About JFOODO
The Japan Meals Product Abroad Promotion Heart (JFOODO) was established on April 1, 2017 inside JETRO. JFOODO will commit its assets to the branding of Japanese agricultural, forestry, fishery and meals merchandise. To additional enhance the export of Japanese agricultural, forestry, fishery and meals merchandise, JFOODO will work to create a stronger platform for abroad B to C promotions and branding initiatives that stimulate worldwide demand.
Official web site：
https://www.jetro.go.jp/jfoodo/
#JFOODO
