Unilever, which owns the Dove, Ben & Jerry’s and Marmite manufacturers, has confirmed its international roster of businesses following a $3.3bn international media pitch.
WPP’s Mindshare retained the US, UK and Eire, Netherlands and Belgium, the Nordics, Italy, Jap Europe, South Asia (India, Pakistan, Bangladesh, Sri Lanka) and Southeast Asia (Indonesia, Philippines, Thailand, Vietnam). It additionally handles China (excluding Hong Kong and Taiwan), after final yr.
Omnicom’s PHD gained Austria, Germany, Switzerland and Canada from WPP, and North Africa and the Center East on the expense of incumbent Interpublic. PHD retained Australia, New Zealand, Hong Kong and Taiwan.
Havas Media gained France and Spain, which WPP beforehand held.
IPG’s Initiative retained Russia, Ukraine, Belarus and Greece, and has enterprise in Latin America (which was not a part of the pitch).
Unilever’s Japanese media is dealt with by Asatsu-DK (and was not a part of the overview.
It’s understood that the Turkey pitch has not concluded.
Yesterday, Marketing campaign US revealed that WPP and Mindshare had been the main winners of the overview, with the Group M company retaining the main US and UK markets, and enormous elements of Europe and Asia.
Europe made up about 22% of gross sales, the Americas 32%, and the remainder of the world (together with Asia-Pacific, Africa and the Center East) 46%, in keeping with Unilever’s 2020 annual report.
Luis Di Como, government vice-president of world media at Unilever, stated: “The speedy digitisation of client lives, accelerated even additional by the Covid pandemic, has pushed the convergence of media, commerce, leisure and purchasing, providing thrilling alternatives for our manufacturers.
“On this context, it is nice to be persevering with our journey with current and new companions, a lot of whom have labored with us collaboratively over a few years.”
Unilever stated the businesses would assist Unilever’s new advertising philosophy for manufacturers to “Get on the frontline”, which suggests much less concentrate on the highest and backside line, and extra on the frontline of society.
This entails three ideas: Get Actual – utilizing knowledge and empathy to resolve actual life issues; Do Good – making certain model function spurs constructive change for folks and planet; and Be Unmissable – making certain manufacturers stand out in tradition.
Unilever’s full media company roster:
US, UK and Eire, Netherlands and Belgium, Nordics, Italy, Jap Europe, South Asia India, Pakistan, Bangladesh, Sri Lanka), Southeast Asia (Indonesia, Philippines, Thailand, Vietnam), China (excluding Hong Kong and Taiwan)
OMG (Omnicom Group)
Canada, Germany, Austria and Switzerland, Center East, Africa, Australia and New Zealand, Hong Kong and Taiwan
Russia, Ukraine and Belarus, Latin America , Greece
Havas Media (Havas)