Netflix CEO Reed Hastings was in Berlin this morning to open the streamer’s new DACH Headquarters (Germany, Austria and Switzerland).
Greeting a room of executives and content material creators – together with Jantje Friese (Darkish, 1899), Anna Winger (Unorthodox), who simply signed an total cope with Netflix, Matthias Schweighöfer (Military of Thieves), Christian Schwochow (Munich – The Fringe of Battle) and Edward Berger (All Quiet on the Western Entrance) – the Netflix chief talked up the efficiency of German content material on the service thus far.
“The success world wide of German content material is basically unimaginable,” he commented with out drawing on particular examples. A VT performed earlier than his speech options titles resembling Darkish, How To Promote Medication On-line (Quick), and historic epic Barbarians.
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“Producing content material that Germans thrive on and unfold world wide is such a possibility,” Hasting continued, including that the worldwide proliferation of native language content material continued to be “the actually particular factor about Netflix”.
Quizzed about his view on growing competitors within the streaming house, the CEO remained sanguine about different firms’ aggressive strikes into the market. “There’s nothing we will do concerning the competitors, it exists, which is nice for shoppers,” he stated. “All we will do is make the very best sequence and movies we presumably can. Then individuals can resolve how a lot they need to view.”
Because the market grows and viewers are more and more spoiled for alternative, Hastings stated he wasn’t involved by numbers, regardless of the corporate ramping up manufacturing in all 4 corners of the globe. “We’re not obsessed by quantity. It’s who will we need to work with, how will we inform a narrative?” He defined. “You need to present selection, no one desires to see the identical factor many times. We need to present escape, stimulation, one thing that brightens your day.”
Hastings is in the course of a European tour, having jetted in from Netflix’s Turkish workplace, earlier than heading off to India subsequent, the place the streamer is making a sizeable push right into a quickly rising market.
Whereas in Germany, Hastings did take the chance to go to the set of one of many streamer’s productions, he famous, 1899, the formidable new venture from Darkish creators Baran bo Odar and Jantje Friese.
As Deadline has coated beforehand, the present is using a purpose-built digital manufacturing stage that employs state-of-the-art know-how to interchange the necessity for inexperienced display screen. Learn extra about it in our function right here.
Hastings hailed the present as a brand new benchmark for sequence manufacturing. “Proper now, probably the most superior manufacturing know-how on the earth is right here [in Berlin for 1899], it’s actually innovative and superb.”