The upcoming African Union (AU) Heads of State and Authorities Summit which Zambia is scheduled to host in July subsequent 12 months, could have important advantages for the tourism trade.
The assembly is not going to solely elevate the nation’s profile on worldwide journey trade but additionally stimulate curiosity as a vacation spot of alternative for vacation and international conferences and conventions.
As a rustic and host, planning ought to start now if it has not already began as a result of the occasion additional presents a chance for the Conferences, Incentives, Conferences and Exhibition (MICE) sector to package deal their companies across the AU Heads of State and Authorities summit.
If nicely harnessed, the occasion will contribute to employment creation and revenue in addition to elevated international change earnings for the nation.
It’s hoped that Zambia will profit from investments in tourism and recreation of infrastructure in addition to elevated enterprise for Small and Medium Enterprises (SMEs).
For the reason that occasion will unite numerous folks that take part in planning – from sponsors and suppliers to journey brokers, there’s want for native SMEs to make the most of the assembly to earn enterprise.
What makes this sector worthwhile is that MICE travellers often spend massive sums on native companies, corresponding to lodging, convention centres, eating places, automotive rent companies and buying, amongst others.
We due to this fact agree with Tourism and Arts minister Rodney Sikumba that for Zambia to maximise the advantages of internet hosting bigger occasions, the occasions planners ought to start to strategise now.
This may require taking inventory of the services that the nation has and their capacities to host Heads of States from the 55 member nations together with their representatives.
In view of this, Mr Sikumba signifies that the Zambia Tourism Company (ZTA) is taking inventory of the capacities of the established services to function a information on the dimensions and variety of occasions that may be hosted at any given time.
Considering the COVID-19 pandemic, this had a toll on the tourism trade, gamers within the sector must put in place measures to make sure they’re able to accommodate numerous individuals and delegates.
Just like the minister highlights, the MICE sector, in line with analysis and market was poised to report US$38.45 billion in development within the interval 2020-2024, if it was not for COVID-19 pandemic.
Alternatives for development in occasion administration are huge and ought to be utilised notably at such features just like the AU Heads of State and Authorities Summit.