Snapchat, the messaging app that has been engaged in a battle with its rival TikTok, went down for tens of 1000’s of customers on Wednesday.
Difficulties with accessing the Snapchat app, in addition to sending or receiving messages, had been registered by tens of 1000’s of customers, who had been informed by the corporate to “dangle tight”.
The net monitoring group Downdetector recorded important outages involving Snapchat, which got here in two peaks over a lot of hours on Wednesday earlier than Snapchat mentioned the issue had been “fastened.”
The Snapchat customer support Twitter account said: “We’re conscious that some Snapchatters are having points utilizing the app proper now – dangle tight, we’re trying into it!” With out rationalization, it later mentioned: “The problem has been fastened! In the event you’re nonetheless having hassle, please tell us. Glad Snapping!”
Final week Fb skilled one of many worst outages in its historical past, leaving customers unable to entry its platforms, together with Instagram and WhatsApp, for a number of hours. It subsequently mentioned an error throughout routine upkeep of its community of information centres had precipitated a cascade of issues that took down its platforms for greater than six hours.
At Snapchat it was initially unclear what had precipitated the outage. The issue couldn’t have come at a worse time in its combat to stop an exodus of customers to TikTok.
Late final yr Snapchat launched a brand new function name Highlight in an effort to move off competitors from its Chinese language rival. Highlight, like TikTok, is a stream of brief video clips, algorithmically curated and offered so customers can quickly flick between them.
Snapchat has additionally began to pay customers for snaps which have gone viral, with the platform providing a share of a day by day $1m (£747,000) prize.
Snapchat, co-founded by Evan Spiegel and Bobby Murphy, former college students at Stanford College, was initially greatest identified for its fleeting messages that might disappear after a time, gaining it a popularity as a “sexting” app. It has continued to evolve, with a profitable preliminary public providing in 2016 that confirmed its co-founders as in a single day billionaires. Its holding firm, Snap Inc, was valued at $100bn earlier this yr amid a market comeback for digital adverts.