Analytics and measurement agency Nielsen has employed Robert (Rob) Gilby to the newly created function of Asia-Pacific president, starting October 18. Gilby is a media trade veteran within the area the place he has lived and held senior management positions for the previous 25 years.
The model new function displays a particular emphasis from Nielsen on future development in APAC.
“Rob’s appointment is a sign to the APAC media trade that we’re dedicated to and investing
closely into the area,” mentioned Sean Cohan, Nielsen chief development officer and worldwide president.
Gilby beforehand served as The Walt Disney firm’s managing director for Southeast Asia in Singapore in addition to Disney’s APAC chief of media distribution out of Hong Kong. Previous to that, he held senior roles at Turner Broadcasting and PriceWaterhouse Coopers. Most lately, Gilby was worldwide head of schooling expertise firm Age of Studying.
Tasked with opening up new enterprise relationships and alternatives throughout Asia-Pacific, Gilby’s function will likely be to proceed Nielsen’s evolution from being often called a TV viewers measurement firm to at least one that helps entrepreneurs higher perceive their audiences and cross-media behaviours.
“APAC has entered a brand new development period,” Gilby mentioned. “Cross-media advertising is the longer term as viewers viewing behaviours evolve throughout cell, streaming, social, and TV platforms. There are unprecedented alternatives for manufacturers, entrepreneurs and advertisers.”
The brand new emphasis on Asia and cross-media audiences comes as Nielsen experiences a extreme setback in its US TV rankings enterprise following the lack of its accreditation for nationwide and native TV rankings. In a letter to shoppers final month, Nielsen CEO David Kenny defined how the agency was centered on evolving measurement to mirror how folks actually eat media with true comparability and higher inclusion and illustration of all peoples in measured audiences. He famous it was “essential to proceed constructing a media future that precisely measures and displays the patron cross-platform journey and retains tempo with fast technological developments.”
In a nod to Nielsen’s new path, Gilby added: “That is such a transformational time at Nielsen. It has developed its enterprise providing to uniquely assist entrepreneurs drive development with correct and actual time knowledge and analytics, with the boldness that each greenback is spent effectively and successfully.”
“I am actually wanting ahead to serving to our shoppers reply questions past attain, to navigate viewers behaviours and the channels, platforms and techniques that drive the perfect outcomes,” he concluded.