Hip hop mogul Rick Ross has partnered with Rap Snacks Founder and CEO, James Lindsay to develop and manufacture a line of hemp merchandise that may disrupt the tobacco trade.
Dubbed Hemp Hop, the road features a collection of smokables with completely different cannabinoids, Delta 8 merchandise, and hemp blunt smoking papers, Yahoo Information studies.
“I actually consider within the well being advantages of Hemp derived merchandise,” Ross mentioned. “Having had my very own well being scares, and thru my therapeutic course of, I made a decision I might develop a line of smokables to assist others with the advantages of Hemp cannabinoids.”
It’s been three years since rapper Rick Ross suffered a near-fatal seizure that put him within the hospital the place he was aided by an extracorporeal membrane oxygenation machine (ECMO) to assist along with his coronary heart and lung features, Selection studies.
Now, teamed up with Lindsay who already has a wholesale distribution community promoting to comfort shops, Ross’ superstar standing will assist increase consciousness about their new merchandise that assist fight tobacco dependancy.
“Working with James Lindsay and Hempacco’s crew, together with Lue, Jorge, and Sandro, has been unbelievable. We’ve already began creating the flavors in addition to the appear and feel of all of the merchandise,” Ross added.
“This isn’t my first shopper product. I launched Rap Snacks 27 years in the past with the imaginative and prescient to create merchandise that talk to the tradition. Now Rap Snacks are bought in supermarkets and comfort shops everywhere in the nation,” Lindsay mentioned.
“Our community of distributors are able to welcome the product to their cabinets and supply shoppers with a product that has cultural illustration.”
The brand new partnership permits Hemp Hop to make use of Hempacco’s crew and mental property to develop and manufacture hemp cigarettes.
“The identify recognition Rick Ross brings to this venture is exceptional; simply advertising and marketing to his base shall be an unimaginable expertise,” mentioned Jorge Olson, CMO and co-founder of Hempacco. “With the assistance of Rick and James, in addition to their complete crew, we’re introducing a exceptional new model this yr.”