“We misplaced all our cash. We had no insurance coverage. Our launch with Complete Meals was scratched,” says Innocent Harvest co-founder Justin Guilbert of the 2010 disaster that just about killed his coconut-water firm. Guilbert and co-founder Douglas Riboud had simply spent almost $300,000–borrowed from household and friends–to carry an enormous cargo of frozen coconut water from Mexico to a facility in Joplin, Missouri, the place it could be bottled for his or her upcoming Complete Meals distribution. However quickly sufficient, they found an issue.