HANOI, VIETNAM – Media OutReach – 28 December 2021 – The “VinUniversity International Case Competitors 2021” (VGCC), organized by VinUniversity, has simply concluded. Three groups from america, Finland, and Vietnam pushed forward of over a thousand groups from 200 main universities in 30 nations to rating the highest three prizes.
The Award Ceremony of VinUniversity International Case Competitors 2021
The theme of the 2021 competitors was “VinFast Goes International”. The case, written by Professor Michael Dixon of Utah State College and developed in session with college members from Cornell College and VinFast executives, described the complicated and extremely topical challenges dealing with VinFast because it enters the US market with its model new Electrical Autos. Groups have been required to develop methods, options and implementation plans for this growth, taking into account a number of challenges dealing with the Electrical Automobile market typically, and VinFast in specific.
Discussing the subject of the competitors, Professor Edward McLaughlin – Professor Emeritus at Cornell College, and member of the competitors’s judging Panel – commented: “The groups had many artistic and excellent concepts. Not like different competitions that use hypothetical or previous circumstances, VGCC poses a sensible and present drawback dealing with a enterprise.”.
Over 4,000 college students from over 200 universities from 30 nations fashioned 1,085 groups to take part within the competitors. The competitors had three levels and groups needed to qualify to maneuver to the subsequent spherical of the competitors. Solely ten groups have been chosen within the Remaining Presentation spherical of the competitors. Along with submitting an in depth twenty- web page plan for addressing the six challenges introduced within the case, the groups additionally introduced their key concepts earlier than a panel of judges comprising of VinFast senior executives, and school from different prime US primarily based universities, and answered many powerful questions from the judges.
“We’re delighted to ascertain this international case competitors as a result of it supplies experiential studying alternatives for college students and helps them develop crucial considering and drawback fixing expertise, and brings individuals collectively to unravel actual world issues,” mentioned Professor Rohit Verma, the Provost of VinUniversity.
True to the educational and student-centric mission of the VGCC, VinUniversity organized three informational webinars to assist the scholars put together for the competitors attended by over 1,000 contributors. College from VinUniversity, Cornell College, the CEO of VinFast, and case author offered helpful insights to college students about make their case analyses compelling and their suggestions defensible. As Professor Dixon suggested “This case is a chance for college kids to make persuasive arguments relating to the goodness of their options. We aren’t searching for one proper reply. As a substitute, we’re searching for how the scholars include their solutions, how properly they describe it and the way properly they’ll defend it.”
To make the method of analysis truthful and goal, the judges developed complete and multi-dimensional rubrics for every stage of the competitors, designed to evaluate the depth of the analysis and evaluation, the main points of the proposed implementation plan and the standard of the workforce presentation within the closing spherical.
The First Prize went to EVA – made up of 4 members from 4 totally different universities: DePauw College (USA), Tampere College of Utilized Science (Finland), Fulbright College (Vietnam), and Overseas Commerce College Ho Chi Minh Metropolis (Vietnam). EVA efficiently satisfied the judges with the workforce’s technique to place VinFast as the best choice for the “Wait and See” phase – clients who’re cautious with their funds and make buying choices primarily based on a automobile’s options and ease of use. This was thought of a disruptive method as a result of conventional EV-makers are likely to deal with early adopters of the expertise.
The Second Prize went to VinFast WinFast – consisting of 4 college students from VinUniversity, with their proposal to market the automobiles to the extended-Millennials (Gen Y) phase, with ages starting from 25 to 56. The group’s core proposal centered round Vivi Sensible Companion, which helps customers of their complete buyer journey with their VinFast automobile, designed to construct a life-long, private reference to the corporate and their automobiles. The Third Prize went to 4 college students from Juniata Faculty (USA), Villanova College (USA) and British College Vietnam with their “Influencer Advertising and marketing” technique.
The entire prize worth for the three successful groups was roughly 400 million VND, equal to 17.000 USD, with the First Prize being value over 200 million VND (equal to 10.000 USD).
The contestants got here from the world’s prime universities, equivalent to Cambridge College (UK), Oxford Universities (UK), Duke College (USA), Cornell College (USA), Nationwide College of Singapore (Singapore), Nanyang Technological College (Singapore), Monash College (Australia), Yonsei College (South Korea), VinUniversity, and so forth., and the college students collectively spent 14,000 hours researching and devising options.
Mr. Craig Westbrook – Chief Service Officer from Vinfast US expressed his impression “What a competitors, what unbelievable contestants you have been, actually inspiring, and it’s precisely the type of factor that I’d say corporations like VinFast are definitely searching for in our future skills.”
That is the hyperlink to VGCC Web site: https://vinuni-globalcase.com/
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