Nairobi — Stakeholders within the tourism and journey industries have agreed to accomplice to be able to considerably resuscitate the sectors which have been adversely affected by the restrictions occasioned by the Covid-19 pandemic.
Throughout a consultative discussion board hosted by the African Journey & Tourism Affiliation, (ATTA), the stakeholders who included the Kenya Tourism Board (KTB), Kenya Airways (KQ), Kenya Civil Aviation Authority (KCAA) agreed to correspondingly promote synergies between authorities and the personal sector to reinforce tourism and journey within the nation and past the borders.
Kenya has a big membership in ATTA which is a member-driven commerce affiliation that promotes tourism to Africa from all corners of the world.
The affiliation, which has 600 members in Africa and 90 in Kenya, serves and helps companies in Africa and represents patrons and suppliers of tourism merchandise throughout 21 African international locations.
“Tourism and Aviation are sectors which are symbiotic and want one another to completely thrive. We have now met to make sure that we give you options and a normal approach of working by way of the protection protocols and likewise give you concepts that may propel journey to Kenya,” stated ATTA president Nigel Vere Nicoll.
In November of 2021, Kenya Airways partnered with the KTB to advertise Kenya as a vacationer vacation spot internationally and domestically via the branding of KQ belongings creating visibility of the vacation spot within the airline’s community of 41 locations
Earlier in the identical yr low-cost provider Jambo jet partnered with KTB to advertise the vacation spot to home and regional travellers.
“We can’t emphasize the function of synergies and partnerships sufficient as we work in direction of the re-start of tourism. We should proceed to benefit from the brand new alternatives in journey, and likewise look out for the rising traits,” stated Kenya Tourism Board CEO Betty Radier.
On his half KCAA CEO Gilbert Kibe stated that aviation and tourism are and can stay key companions as a result of they’re interconnected, including that air transport is a superb enabler for tourism and hyperlinks individuals with the locations of their selection.
Kenya Airways CEO Allan Kilavuka stated that the tourism, hospitality, and aviation protocols have been vital as a result of they inspired journey amidst many changes that the airline trade has skilled.
He identified that it could even be vital for the sector gamers to be taught from different locations and airways to stay aggressive.
The Kenya Tourism Federation (KTF) Chairman, Fred Odek lauded the collaboration between authorities and the tourism personal sector at a time when the pandemic has modified a whole lot of the enterprise processes in a bid to curb the pandemic.