A Niigata Truthful will likely be held at Japan Centre, a Japanese meals corridor in London
NIIGATA PREFECTURE, JAPAN – Media OutReach – 18 February 2022 – The Niigata Industrial Creation Group (NICO) will organise a Niigata Truthful at Japan Centre in Leicester Sq. and Japan Centre Ichiba in Westfield London in addition to on-line from 26 February till 11 March 2022, to advertise the meals from Niigata Prefecture, an space in Japan blessed with snow.
Niigata is among the world’s snowiest locations and has a number of meters of snow yearly. Yasunari Kawabata, a widely known author and Nobel laureate wrote a novel known as “Snow Nation” set in Niigata. Nurtured by the snowmelt and wealthy pure surroundings, Niigata Prefecture produces quite a lot of meals akin to rice, Japanese sake wine, fruit, and fermented meals.
Since 2018, the NICO has organised this honest at Japan Centre, London, which is among the largest Japanese meals halls in Europe, to advertise the meals of Niigata and to current them to clients in Europe. (*)
This 12 months’s Niigata Truthful will characteristic 26 sorts of merchandise from Niigata akin to rice, sake, seasoning, soba noodles, and Japanese confectionery.
Distinctive merchandise of the Snow Nation embody sake, soy sauce, and low matured in Snow Cellars (which retailer snow collected through the winter months, making the snow obtainable all year long) in addition to a fermented chili pepper paste known as Kanzuri, which has a subtly spicy flavour because of the chili peppers being unfold on the snow and left for a number of days.
The Niigata Truthful permits clients to buy merchandise from Niigata Prefecture and revel in them at dwelling, whereas experiencing a go to to Niigata Prefecture by way of the meals.
Merchandise from Snow Cellars
Kanzuri paste from Snow Nation
“The COVID-19 pandemic continues to have an effect on worldwide journey,” stated a NICO personnel who deliberate this occasion. “We hope that the shoppers who go to our Niigata Truthful will take pleasure in their meals with tasty food and drinks from Niigata Prefecture. Kanzuri paste, for instance, can be utilized as a sauce for meat dishes and fish & chips, or will be combined with tuna for jacket potatoes. It may be used alone whereas it additionally goes nicely with cheese, butter, or different seasonings. Product evaluations from clients will assist us contemplate advertising and marketing these merchandise within the UK and different European nations.”
* Occasion was cancelled in 2021 because of the COVID-19 pandemic.
■ Title: Niigata Truthful
■ Interval: Saturday, 26 February – Friday, 11 March, 2022
Two shops at Japan Centre in London
(1) Japan Centre Leicester Sq.
Tackle: 35b Panton St, London SW1Y 4EA
(2) Japan Centre Ichiba Westfield
Tackle: Ichiba 0220 Relay Sq. Westfield, London W12 7HB
Japan Centre on-line retailer particular web page
To be obtainable on 26 February inside Japan Centre web site (https://www.japancentre.com/)
The occasion could also be modified relying on the COVID-19 pandemic state of affairs.
Please obtain the complete model of press launch in right here: