The important thing to success as regards the relaunching of the tourism sector, is to ship as ‘One Mauritius’, which hinges on the synergies between the public-private sectors in addition to higher coordination inside public organisations.
The Deputy Prime Minister, Minister of Housing and Land Use Planning, Minister of Tourism, Mr Louis Steven Obeegadoo, made this assertion this afternoon, throughout a press convention held in Port-Louis.
The DPM was saying the strategic thrusts of the short-term technique for the relaunching of tourism for the 12 months 2022.
Mr Obeegadoo recalled that the Tourism Technique 2022 has been formulated throughout the perspective of ‘One Mauritius’, that’s, by a Joint Public-Personal Working Group.
He introduced that three key dimensions have been considered within the improvement of the technique. The primary one is Demand, which entails growing bookings from worldwide markets to achieve the 2019 degree of vacationer arrivals and inspiring enhance in size of keep. The second is Provide, by way of enhancing tourism services to extend tourism spending and enhancing general buyer expertise. Final is Air connectivity, which entails guaranteeing optimum circumstances for journey and entry to Mauritius.
Moreover, the Minister of Tourism elaborated on the strategic thrusts which have been recognized on the demand aspect particularly: Specializing in predominant markets; Exploring alternative markets; Off-season marketing campaign; Exploiting the Full Potential of Conferences Incentives Conferences Exhibitions; and Working as ‘One Mauritius’.
As regards provide, he indicated that the strategic priorities are to ease sanitary restrictions; promote long-stay tourism; and improve buyer expertise via a public-private partnership.
He additionally underlined that the intention is to achieve the goal of not less than a million vacationers by December 2022, and stated that three predominant suggestions have accordingly been formulated to make sure optimum circumstances for journey to Mauritius.
These are: set up a detailed collaboration framework between tourism stakeholders and MTPA to be able to help the take-off of Air Mauritius via provision of tangible help on collectively recognized routes; re-establish the identical degree of connectivity and seat capability as in 2019 as shortly as potential; and discover direct connectivity with new markets/new locations not at present served.
The Tourism Minister noticed that the world is going through unprecedented challenges with the propagation of the COVID-19 pandemic since two years, which has triggered important detrimental financial impacts even in Mauritius, and that the tourism sector could be leveraged to contribute to enhance the economic system.
As a part of the restoration technique, he acknowledged, we additionally intention to stimulate demand in high markets and alternative markets with particular concentrate on off-season, ease sanitary restrictions, present a serious enhance to long-stay tourism with concentrate on Premium visa and deal with air connection challenges and insufficient airlift capability.