Wieden Kennedy (W+Ok) has promoted three leaders to international community roles. Kathryn Addo has turn out to be international model director on Nike, Rebecca Groff has been elevated to chief advertising officer, and Jacqueline Steele is now chief development officer.
They may report back to Neal Arthur and Karl Lieberman, leaders of the impartial company.
W+Ok beforehand promoted Neal Arthur to international chief working officer and Karl Lieberman to international chief artistic officer, and employed Jai Tedeschi, as international director of tradition and operations.
Addo, who has been at W+Ok for 10 years and was beforehand group account director, is now a part of the community management group. She’s going to lead the company’s foundational shopper Nike. Addo will oversee the enterprise globally along with her companions Alberto Ponte and Ryan O’Rourke. She most not too long ago was primarily based at W+Ok Amsterdam, the place she ran the workplace’s greatest accounts—Nike, Instagram and Fb/Meta.
Groff, a 13-year veteran of the company, will oversee the W+Ok model and its enlargement into new markets. Previous to this, she served as international director of communications and PR for six years. She’s going to proceed to supervise inner and exterior communications throughout the company’s eight international workplaces.
Lastly, new chief development officer Steele has been on the company for 11 years. Beforehand, she served because the director of recent enterprise for W+Ok’s New York workplace.
These appointments are a part of the company’s evolution, famous new CMO Groff. “Now we have been redefining what artistic alternative is— which incorporates increasing the definition of who we rent and what we do for manufacturers,” she mentioned in a media assertion. “Whereas this place remains to be very a lot rooted within the imaginative and prescient that the founders had firstly… there’s a lot that’s new and completely different, so an enormous a part of the remit shifting ahead is ensuring extra folks and types know they’ll come to W+Ok and discover their voice.”