BCW has appointed Brooke Hovey as international president, a newly created position.
Hovey will report back to BCW International CEO Donna Imperato and can work with groups throughout all areas to assist BCW’s core companies, together with artistic, digital and built-in media.
She may also oversee advertising and marketing comms, international new enterprise and key consumer partnership applications.
“I am excited to associate with [Imperato] to be the company the C-suite turns to in each market world wide,” stated Hovey. “So when an govt thinks a couple of robust enterprise problem or alternative, they assume ‘BCW may help us resolve this.’”
Most not too long ago, Hovey served as interim president of North America, assuming the position from Chris Foster. In March, BCW employed Mary Corcoran as president of North America, efficient Might 1.
Hovey additionally served as international chief progress officer at BCW, main the worldwide enterprise growth workforce, the worldwide key consumer associate group and labored with Imperato to assist set total company technique.
Her alternative has not but been named for the worldwide chief progress officer position.
“[Hovey] is a rock star, and he or she continues to be a key contributor to BCW’s progress,” stated Imperato. “Her achievements over the previous decade – together with the expansion of our digital experience, working markets and areas and operationalizing key strategic initiatives – show that she has the expertise and experience to tackle the dear position of worldwide president.”
As a veteran of BCW Group, and, earlier than that, Cohn & Wolfe, having served in a number of roles inside the group for almost 20 years, Hovey has additionally labored as a chief consumer officer; EVP of worldwide technique and growth; and an SVP and managing director of digital.
Cohn & Wolfe merged with its WPP sibling Burson-Marsteller in February 2018 to type Burson Cohn & Wolfe, which subsequently rebranded as BCW.
In 2021, Hovey was inducted into PRWeek’s Corridor of Femme, rebranded in 2022 as Ladies of Distinction.
Editor’s observe: This story was up to date on April 27 with remark from Hovey.
