MediaCom has promoted Nicky Huang from normal supervisor to managing director of its Taiwan operations. Huang has spent the final three years at MediaCom the place she oversaw consecutive YOY development. Previous to this, she spent over a decade at Mindshare, MEC, and Wavemaker in between the Shanghai and Taiwan places of work. She can be the founding member and first-ever company head of Maxus Taiwan, which later merged with MEC to kind Wavemaker Taiwan.
GroupM Taiwan has promoted Weber Tai to the position of deputy normal supervisor, information & know-how (D&T), an addition to his present mandate as chief of GroupM Data. Tai will likely be chargeable for growing and launching native information and viewers options, strengthening the aptitude and implementation of advert tech integrations, offering reporting and analytic providers, organising a group-level Middle of Excellence on advertising analysis and measurement, and supporting total shopper and enterprise growth in information and tech. Tai joined GroupM in 2018 as an information analyst director on MPlatform the place he was chargeable for the upkeep and adoption of the group’s proprietary DMP and aided company purchasers in the direction of first-party information utilisation. In his new position, he’ll report back to Susan Chao, CEO of GroupM Taiwan.
Archetype has made a handful of senior appointments in Australia. Mickey Madgett joins as artistic director the place he’ll work carefully with APAC artistic director Lee Devine and the Sydney management crew on strategy-driven artistic and content material. Claire Chapman strikes from Archetype Hong Kong to hitch the Sydney crew as shopper providers director. Lastly, Leon Spencer is the agency’s newly carved position of chief storyteller and can lead content material and editorial path for the company’s purchasers, in addition to present strategic steering on messaging and campaigns concentrating on B2B resolution makers.
JCDecaux has gained a young for Queensland Rail which is able to see it considerably broaden its present portfolio, retaining current codecs and including new digital belongings and areas throughout the state. JCDecaux has been offering OOH providers to Queensland Rail for over ten years, with the brand new 10-year contract commencing in July 2022. The prolonged and expanded settlement will see JCDecaux add 13 new roadside digital giant format websites and 6 digital bulkheads in varied areas. Moreover, full movement audio and video digital XTrackTV screens will likely be deployed at stations together with a brand-new deployment at Brisbane’s Central Station. Fifty current static websites will likely be changed with 75-inch screens.
Advert tech agency Cartelux has appointed Kristin Tougher as world head of technique and partnerships. Tougher joins from Audi, the place throughout her nine-year tenure she managed advertising communications, and occasions & sponsorship for China, Audi’s most-important market. Her duties elevated to include world advertising obligations when she grew to become world head of gross sales media, taking over world media obligations. Her new position at Cartelux will contain strategic path of the corporate, the launching of selling initiatives, and the rising of worldwide partnership networks.
Shayondeep Pal has joined Lowe Lintas as regional artistic officer based mostly in Bangalore. Reporting into Lowe Lintas’ CCO Sagar Kapoor, Pal will intention to strengthen the artistic output of the company’s Bangalore workplace engaged on manufacturers together with Tanishq, Swiggy, Unacademy, and Fastrack. Pal had a earlier stint at Lowe Lintas between 2008 and 2015, and has additionally served time at Gray, McCann, and Community Promoting.
Coca-Cola has appointed Matthias Blume as its new vice chairman of selling for ASEAN & South Pacific. On this Singapore-based position, Matthias will lead the corporate’s advertising and model initiatives throughout Southeast Asia, Australia, New Zealand, and the Pacific Islands and serve on the corporate’s senior management crew within the area. Blume has 24 years of worldwide advertising expertise together with 21 years at Coca-Cola and three years at Danone in native, regional, and world roles in a variety of markets throughout Asia, North America and Europe. For the previous 18 months, he has served because the frontline director for Coca-Cola’s ASEAN & South Pacific working unit. Blume is a powerful supporter of integrating sustainability into the corporate’s portfolio of manufacturers, introducing the outstanding “Recycle Me” call-out throughout all its packs in addition to the transfer throughout Southeast Asia to change its iconic Sprite model to clear, clear bottles that are simpler to recycle. He’s a board member of the Advertising and marketing Society Singapore.
We Are Social Australia has appointed Ben Clare as its government artistic director. Clare was beforehand group artistic director at Emotive. He will likely be main the event of We Are Social Australia’s artistic imaginative and prescient for purchasers equivalent to Samsung, Audi, Foxtel, TikTok.
Reprise, IPG Mediabrands’ efficiency advertising company, has appointed Neha Tejuja to the newly created position of head of efficiency technique, APAC. Tejuja joins Reprise from her prior position as senior technique director and ecommerce lead for Wunderman Thompson Singapore. In her new position, Tejuja will likely be chargeable for establishing efficiency technique throughout the area and collaborating with the regional strategic management at built-in accomplice companies UM and Initiative.
Galaxy Racer, an esports, gaming and life-style organisation, has appointed Upmanyu Misra as managing accomplice. In his position, his key obligations will likely be main investments, M&A and monetary technique. Misra was a enterprise capitalist with over 15 years expertise, together with roles at Citi and JP Morgan.
