A month after shuffling its management in Vietnam, Amrita Randhawa, CEO of Publicis Groupe, Singapore & Southeast Asia, has affected one other change in Southeast Asia, this time in Thailand. The community has changed its long-time chief Songkran “Jod” Sethesompobe with a co-CEO construction. The 2 CEOs are Sorada Sonprasit, presently CEO of Sensible & Million, and Paruj Daorai, managing director of Digitas Thailand.
Sethesompobe’s exit marks the second top-level exit for Publicis Thailand up to now couple of months. Subun Khow, the community’s erstwhile inventive chief out there, departed for Dentsu in March.
Each Sonprasit and Daorai will report back to Randhawa. The appointment is efficient June 1, 2022 with the outgoing CEO overlapping for a transition till the tip of the month. Replacements for Sonprasit and Daorai can be introduced in three months, Publicis mentioned.
Sonprasit will deal with digital, PR and manufacturing, whereas Daorai will deal with Publicis Artistic in addition to enterprise transformation and innovation. Each of them will break up duties on Publicis Media and govt sponsorship of integrated-group companies.
Sonprasit is founder and CEO of Sensible & Million, a digital company in Thailand acquired by Publicis three years in the past. She began the store after working with firms like American Categorical and Citibank. Sonprasit has led her company to 5 consecutive Company of the Yr wins with Marketing campaign Asia and been named on Girls to Watch twice.
Dorai, in the meantime, had stints at Arcy (DMB&B), Lowe Bangkok, Ogilvy & Mather Thailand, and Leo Burnett Group Thailand earlier than launching Digitas Thailand. He presently serves because the president of the Digital Promoting Affiliation of Thailand (DAAT).
“Each are leaders who’ve been forward of their time in growing digitally led companies for shoppers and work very well in partnership with one another, making them a really robust selection as we proceed to rework the Groupe and its companies in Thailand,” Randhawa mentioned.
Songkran “Jod” Sethesompobe
Sethesompobe joined Publicis Groupe as CEO of Leo Burnett Thailand in April 2011. In Might 2016, he was appointed nation head of Publicis Groupe Thailand. With the launch of Digitas Thailand and Prodigious in addition to the acquisition of Sensible & Million, he grew the enterprise and constructed bespoke shopper groups hubbed in Thailand. Randhawa famous his contribution to the community’s development and mentioned that “he’s a trusted voice who will probably be missed”.