Nairobi — International expertise firm, Mastercard, has signed a three-year partnership with the Kenya Tourism Board (KTB) which seeks to drive the expansion of tourism numbers in Kenya by leveraging varied Mastercard channels, together with its Priceless.com platform.
The collaboration which is the first-of-its-kind for Mastercard in Africa will allow KTB to plan, execute and enhance its marketing campaign reviews by way of rising transparency on tourism tendencies, anonymized traveler profiles, and financial impression by way of Mastercard’s Knowledge Insights capabilities.
Below the partnership, Mastercard will discover a loyalty and rewards program to spice up tourism and improve the impression of vacation spot advertising efforts, together with marketing campaign planning and execution.
Additional, the MoU brings to entry to details about Kenya that may improve experiences throughout journeys for Mastercard holders.
Mastercard and KTB additionally plan to reinforce the proposition by together with bespoke journey packages together with bush, metropolis, and seaside experiences on the Priceless.com platform in addition to model campaigns to enrich the tourism restoration efforts.
“Tourism is a essential sector for driving employment in any nation. At Mastercard, we’re dedicated to serving to international locations come out of this pandemic with stronger, extra resilient, and extra inclusive financial development, together with within the tourism sector. We look ahead to bringing our insights and belongings to the desk to assist Kenya and its spectacular tourism business get better from the COVID-19 lockdowns and related journey restrictions,” says Michael Froman, Vice Chairman and President, Strategic Progress, Mastercard.
Kenya Tourism Board CEO Betty Radier stated: “The MoU with Mastercard aligns with KTB’s technique of increasing our companion ecosystem to strengthen the sector and ship on the aim of bouncing again totally to pre-2019 ranges throughout the subsequent 2 years. To do that we’re specializing in a number of avenues to develop tourism revenues, together with each worldwide and home tourism, using digital advertising, and the creation of recent and interesting journey experiences. By combining Mastercard’s assets and expertise as a number one worldwide cost expertise firm with our tourism assets, I’m assured the initiatives set out on this MoU will profit the sector,” Radier says.