The Huge 12 made a giant transfer on Wednesday, saying that former Roc Nation COO Brett Yormark is the convention’s new commissioner.
Because the Related Press particulars, Yormark was beforehand CEO of the Brooklyn Nets and in addition labored in NASCAR previous to becoming a member of Jay-Z’s leisure firm. His new put up as Huge 12 commissioner will likely be his first job in collegiate sports activities.
“I’m right here to pay attention, study, discover methods so as to add worth, add sources and attempt to assist shine a lightweight on the significance of school athletics,” Yormark mentioned, through the AP. “I stay up for leveraging my expertise and community alongside our presidents, chancellors, and athletic administrators to form the way forward for the Huge 12 model and emphasize our collective strengths.”
Yormark’s hiring comes because the Huge 12 grapples with important modifications on the horizon. Oklahoma and Texas, two enormous school packages that attract a ton of TV viewers, accepted invites to hitch the SEC after the 2024-25 season, on the identical time the convention’s cope with ESPN and Fox Sports activities expires. The Huge 12 responded by increasing so as to add BYU, UCF, Cincinnati and Houston to the convention.
The general hope is that Yormark’s mixture of expertise in sports activities and leisure will make the transition go easily, whereas additionally boosting its recognition.
“Brett is among the most expert and educated executives in sports activities and leisure,” NBA commissioner Adam Silver mentioned. “His a long time of operational expertise, relentless work ethic, and robust business relationships will likely be of monumental worth to the Huge 12, its faculties, and followers.”
The plan is for Yormark to completely transition into the place in August.
