PepsiCo has appointed Leo Burnett as its inventive associate in India. The company will deal with inventive throughout mainline and digital for its meals and drinks portfolio.
The account was received submit a multi-agency pitch.
George Kovoor, SVP, PepsiCo India, mentioned, “At PepsiCo India, our intention is to create progressive and purposeful shopper campaigns that assist us interact successfully with our customers. With an intent to additional speed up our advertising and marketing efforts, we’re delighted to welcome Leo Burnett as our new inventive company. Their strategic considering together with strong inventive and advertising and marketing capabilities make them the precise companions for our subsequent part of progress.”
Dheeraj Sinha, CEO, Leo Burnett, South Asia, and chairperson, BBH India, mentioned, “We’re overwhelmed with the belief posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s enterprise in India is witnessing an amazing progress journey and we’re trying ahead to being their companions in accelerating this momentum. The mandate provides us a beautiful alternative to additional create groundbreaking work, and combine tradition, creativity, knowledge and know-how in campaigns, going ahead.”