Ukrainian advert companies have been surviving on work from international purchasers because the nation descended into warfare in February, making it not possible for native companies to promote.
However getting acknowledged among the many worldwide market isn’t straightforward. That’s why Iamidea and Lazarev, two artistic companies primarily based in Ukraine, have partnered to create a instrument referred to as Ukrainian Energy, with a platform for Ukrainian creatives to search out work from overseas.
The web site showcases dozens of Ukrainian artistic companies, offering particulars on their earlier work, entry to showreels and awards and accolades they’ve acquired. Companies supplied by the companies listed vary from technique, to digital advertising and marketing, influencer advertising and marketing, content material manufacturing, internet design and PR.
The hope is that worldwide purchasers will use the database to seek for and companion with Ukrainian creatives with whom they will work on upcoming initiatives.
The platform is a response to the warfare in Ukraine, offering different means for artistic companies inside the nation to adapt. The creators of Ukrainian Energy clarify that the target is to cooperate, not compete, with companies overseas.
“We might be both a rival to international companies, or we might be their highly effective companion. With the brand new artistic energy coming from Ukraine we are able to make an trade a greater place, simply by working along with companies or firms which are keen to cooperate,” mentioned Igor Finashkin, co-founder of Iamidea, in a press launch. “It might probably transfer us ahead collectively and contribute to market improvement.”
Iamidea is a artistic company. Lazarev is a digital product design company specialising in UI/UX.