Nairobi — Joanne Mwangi-Yelbert has been appointed the brand new chairperson of the Kenya Tourism Board (KTB), taking on the board’s management from Jimi Kariuki.
Her appointment was made by President Uhuru Kenyatta in a gazette discover dated July 5 2022.
Joanne, who’s the primary feminine to serve in that capability because the inception of the board thanked Kenyatta for acknowledging her management abilities as she appears ahead to bettering tourism within the nation.
“I’m enthusiastic about Kenya and about tourism and sit up for sharing my expertise in advertising Kenya as a prime tourism vacation spot. I’m glad that I’ll have a task to play in growing and enhancing tourism in Kenya,” she acknowledged.
KTB’s Chief Government Officer (CEO) Betty Radier welcomed Joanne to the board noting her huge expertise in advertising and management will take Kenya’s tourism to the following degree.
“I congratulate Yelbert on her appointment as the brand new chair, she brings a wealth of expertise via her management and advertising which is able to little question guarantee wonderful execution of KTB’s mandate. I sit up for working with Ms Mwangi-Yelbert to propel Kenya’s tourism to larger heights,” she mentioned.
She additional thanked the outgoing chair for the superb service he provided the board through the six years he led the board.
“On behalf of KTB, I want to thank the outgoing chairman Jimi Kariuki for his nice service to the board and the nation because the chairman of KTB for the previous six years. His expertise within the business has been invaluable and below his management, the board has been profitable in endeavor its mandate because the nation’s tourism marketer. I want him properly in his future endeavours,” she added.
Joanne who will function KTB’s chair for a three-year time period is the founder and CEO of selling and communication company Skilled Advertising and marketing Providers (PMS).
She is the instant chair of the Promoting Requirements Physique of Kenya and has beforehand served as a strategic advisor to a number of governments and personal sector boards.
Amongst its different features, the board is remitted to develop and implement vacation spot advertising methods, each domestically and internationally and to work in partnership with nationwide, regional and worldwide organizations in addition to native authorities within the nation to enhance the tourism atmosphere.