Legos. They’ve stood the check of time and stay a cult-favourite toy for teenagers and adults by way of the various builds one can create utilizing the hundreds of thousands of bricks produced by the corporate.
You’ll be able to construct primarily based on the directions supplied within the field—which, dare I say, is the prerequisite for constructing IKEA furnishings later—or let your creativity run wild.
Having watched a number of documentaries about Legoland and the behind-the-scenes of working for the corporate, I’ve dreamt of being a Lego artist. Although, this was by no means a dream I took significantly.
In contrast to me, evidently the staff behind Bryks Artwork did. These Malaysians construct large brick sculptures to show in areas reminiscent of IOI Metropolis Mall, and even get the general public concerned of their artistic initiatives.
Behind the construct
Like most brick hobbyists, the staff behind Bryks Artwork have packing containers and packing containers of bricks.
“If we love the toys, we maintain them on show. As soon as we get tired of the toys we now have constructed, we take them aside and take a look at constructing new concepts,” shared the staff, who advised Vulcan Put up that they’d want to stay nameless.
The inspiration to discovered Bryks Artwork in 2018 really got here from their youngsters.
Millennials and Gen Zs are digital natives who spend an excessive amount of time on their units, the Gen X’ers realised.
Bryks Artwork was based on the pursuit to reintroduce different types of play, reminiscent of bricks, to their children. On a bigger scale, Bryks Artwork’s intention is to encourage the general public to problem their creativity by way of the brick sculptures.
Life-sized Pokemon, automobiles, and extra
Throughout our go to to IOI Metropolis Mall’s Part 2 launch, we stumbled upon exhibitions of Pokemon Lego sculptures. Youngsters and oldsters have been additionally gathered round small tables, seemingly constructing one thing with the bricks.
That was just the start of our discovery of Bryks Artwork.
Heading right down to the Floor Flooring, we have been awed by a life-sized Myvi sculpture constructed from these bricks, full with headlights that lit up and entrance doorways that could possibly be opened.
The staff calls the automobile sculptures MyBi, and there have been a number of smaller Myvi riff-offs in the identical area. They included a MyBi tractor, MyBi monster truck, and one which appeared prefer it transformed into Transformers’ Bumblebee.
These children taking part in with bricks on the interactive tables earlier? We later discovered that they have been really part of one thing greater; it’s what the staff imagines to be the most important brick mural in Malaysia in commemoration of Merdeka and Malaysia Day.
“The wonder is that we didn’t full this on our personal, 95% of it was put collectively by Malaysians in addition to some guests from overseas,” shared the staff. “Malaysians had a hand within the creation of the most important brick mural, that’s what makes our artwork particular.”
No labels, no guidelines
Talking to the staff who have been on-site, we found that the bricks used for the sculptures weren’t unique Lego bricks. As a substitute, they’re outsourced from a trusted third-party provider.
Thus, you gained’t discover the “Lego” imprints on the bricks when you take a more in-depth look.
“Lego is a model, probably the most well-known model of bricks, and there are guidelines to how you should utilize Legos,” the staff defined their purpose for not utilizing the originals. “For us to construct the unimaginable, we can’t be tied down by guidelines, therefore the usage of non-Lego bricks.”
It may be stated that it’s additionally cheaper for the staff to make use of off-brand items for his or her sculptures.
Apparently, Bryks Artwork doesn’t promote these bricks underneath their model. When requested about monetisation, the staff defined that it’s primarily primarily based on commissions from purchasers.
“We have now launched ourselves to the world by exhibiting our brick sculptures to the general public and constructing a fan base,” they shared.
“Fortuitously for us, not solely has the general public taken discover of our capabilities, however so have company establishments, a lot of whom have requested if they might fee us to construct for them.”
A devoted 50-man staff
Bryks Artwork’s staff consists of fifty full-time professionals who’re tasked with designing, engineering, and constructing brick sculptures.
On the subject of bringing an concept to life, Bryks Artwork shared that the staff will get collectively to brainstorm their concepts on a weekly foundation.
They then shortlist the concepts, choose what to construct, and begin with their construct course of.
That is the place designers will put an concept right into a drawing, engineers will make sure the structural integrity of the builds, and builders piece the sculpture collectively.
The final a part of the mission the place bricks are put collectively brick by brick can take as much as one week to 2 months, and the latter was the case for the life-sized Myvi construction.
Developing a gallery
It’s been virtually 5 years since Bryks Artwork was launched. To this point, the staff has shared that not a lot has modified concerning the firm’s operations.
The last word purpose of Bryks Artwork’s staff is to construct their very personal Bryks Artwork Gallery that may more than likely be situated in Klang Valley by 2023.
They think about their area to have a Bryks Library the place members who subscribe may have entry to an infinite provide of brick components to construct no matter they need.
“We wish to construct a neighborhood of builders, no matter age, expertise and talent stage,” stated the staff about their purpose. “Finally, we would come with wonderful builds within the Gallery to showcase our neighborhood.”
For members that don’t need their builds displayed within the Gallery, they’ll select to retailer them of their private lockers that are supplied within the area, or dismantle their builds.
Taking a look at Bryks Artwork’s enterprise mannequin, it seems that the intention of increase this enterprise is to foster current and new communities of Lego lovers.
Although promoting the off-brand bricks could possibly be an added income stream for the enterprise, it’s evident that the founders have their eyes set on the artwork of bricks as a complete, substantiated by the Gallery they’re establishing.
Since in addition they declare to have discovered companies which might be keen to pay for his or her work, what Bryks Artwork is doing in Malaysia appears legitimate.
- Be taught extra about Bryks Artwork right here.
- Examine different Malaysian startups right here.
Featured Picture Credit score: Bryks Artwork