Biden Enlist Hip Hop Stars For New Advert Marketing campaign For Black Voters

Because the presidential elections draw nearer, the Biden-Harris marketing campaign is enlisting assist from movie star supporters and buddies to encourage folks to vote in November. Just lately, Biden unveiled his new advert marketing campaign, that includes music superstars Ludacris, Jermaine Dupri, and Younger Jeezy.

“Our marketing campaign is concentrated on assembly voters the place they’re with Joe Biden and Kamala Harris‘ message to construct again higher,” mentioned Kamau Marshall, director of strategic communications for Joe Biden’s 2020 presidential election. “These occasions and new GOTV advertisements with varied influencers attain a crucial viewers of Black voters that we’re hoping to prove this election.”

The brand new “Get Out The Vote” marketing campaign will goal Black voters in key swing states with 60-second industrial spots to run from now till the election. “It’s actually actually vital to verify folks don’t sit at house,” Dupri tells The Hollywood Reporter. “There are lots of people I do know which are nonetheless on the fence about voting, interval.”

The marketing campaign will even embrace a brand new panel sequence referred to as “Store Speak” to deal with the problems dealing with Black males within the U.S. A number of the visitor audio system embrace actor Don Cheadle, Terrence J, and singer-songwriter Anthony Hamilton.

“If there wasn’t a pandemic in place, the marketing campaign can be in barbershops throughout the nation, we might be there in particular person, speaking to folks, touching folks’s arms, and having this dialogue,” Terrence J tells The Hollywood Reporter, including that the dialogues the marketing campaign put collectively are the following neatest thing. “For me, these conversations are unimaginable.”

“We’d like all we are able to get to alter the narrative, to alter the scenario of the US of America,” mentioned Anthony Hamilton to The Hollywood Reporter. “I wish to be as loud as I can, as seen as I can. Whether or not or not it’s talking, singing, no matter I can do to convey folks to a snug spot of acceptance.”