Cannes Lions has introduced plans for this yr’s Worldwide Competition of Creativity to happen at an in-person occasion in June, regardless of ongoing issues across the security of worldwide journey and large-scale occasions through the coronavirus pandemic.
The occasion is about to happen in particular person from 21-25 June. It can additionally characteristic a sequence of digital components, a facet of the competition since 2016.
This yr’s Cannes Lions awards will cowl two years of labor, in gentle of the postponement of final yr’s occasion. Generally, work launched between March 2019 and April 2021 shall be eligible for the awards.
“For greater than 65 years Cannes Lions has set the benchmark for excellent artistic work, and after the frustration of suspending the 2020 Lions awards, we look ahead to presenting the work to the juries in June,” Simon Prepare dinner, managing director of Cannes Lions, stated.
“We have been delighted by the varied unfold of labor that has emerged in our regional awards – Eurobest, Dubai Lynx and Spikes Asia – and we look ahead to being impressed by the work that may set the worldwide commonplace throughout two years at Cannes Lions.”
Cannes Lions initially postponed final yr’s competition till October because the coronavirus outbreak continued to unfold. Some trade consultants raised issues about whether or not the competition may work as an October occasion, with some companies refusing to ship delegates, and the stay occasion was finally cancelled.
Publicis Groupe’s chairman Arthur Sadoun and his predecessor Maurice Lévy nonetheless opted to journey to Cannes for the corporate’s Cannes-Do Awards ceremony.
Phillip Thomas, chairman of Cannes Lions, added: “Whereas journey is presently constrained, the supply of a number of vaccines provides hope that we will be collectively in June, even when we have to restrict the numbers of delegates who can safely attend.
“We’ll proceed to fastidiously monitor the scenario, and keep our common communications with the authorities in France, however there are numerous different giant worldwide occasions deliberate for a similar timeline, and it is clear from speaking to the worldwide trade that everyone may be very eager to come back collectively once more.”
In October, Cannes Lions created a digital masterbrand, Lions, in a bid to increase its Worldwide Competition of Creativity right into a year-long platform.
Delegate registrations are actually open.