Nestlé has chosen Dentsu as its media company in China, beating out incumbent Mindshare in addition to Publicis Media, Marketing campaign understands.
Dentsu participated within the pitch as an built-in service options group beneath the Dentsu model, having lately accomplished a restructure that brings all the former Dentsu Aegis Community manufacturers beneath one umbrella.
The account is believed to cowl technique, planning and shopping for and consists of 5 divisions: Nestlé, Wyeth, Totole, HFC and Haoji.
Marketing campaign first broke information that the FMCG big had put a young out for the US$300 million account in late September.
Digital transformation and ecommerce are mentioned to have been crucial elements of the overview, based on sources.
Dentsu takes over from GroupM’s Mindshare, which received a consolidated remit from the consumer in 2018.
Marketing campaign understands that Publicis Media was additionally vying for the enterprise. Publicis businesses Zenith and Publicis One wrestled Nestlé’s enterprise in Singapore and Malaysia away from Mindshare in 2018.
R3 was the pitch marketing consultant on the account.
Marketing campaign has reached out to Nestlé, Mindshare, Publicis Groupe and R3 for official remark, however obtained no responses as of the time of publication.
Dentsu declined the remark request.