The Seychelles Tourism Board (STB) has launched a brand new marketing campaign concentrating on to spice up help for the significance of the tourism business and its contribution to Seychelles’ financial system throughout the COVID-19 pandemic.
Tourism Sure! is a communications and media marketing campaign which began this weekend with adverts in each day newspapers. Instructional spots on broadcast and social media can even run till December 4.
The chief government of the board mentioned that the Tourism Sure marketing campaign is a joint collaboration between the board, the division for Tourism, the Seychelles Tourism Academy and the Seychelles Hospitality and Tourism Affiliation (SHTA).
“Now we’re gathering momentum, for example, yesterday (Sunday) there have been three airways that landed on the airport and for the primary time in at some point, we obtained probably the most guests for the reason that airport reopened. That’s the time to sensitise the general public about tourism which is an business for Seychelles, and brings advantages for the entire nation,” Sherin Francis instructed journalists on Monday.
Francis mentioned that everybody in Seychelles ought to work collectively to re-launch the sector which in 2019 introduced the nation $576 million or about 48 million per 30 days.
Louise Testa from the SHTA defined that the marketing campaign has two main aims. “Firstly, we’re reinforcing the completely different well being protocols set by the general public well being division. These protocols have been set to maintain all of us secure. Some folks suppose that when the airport is opened, we’re bringing within the illness which is able to unfold within the committee and have an effect on us. But when we observe these protocols it won’t come to that,” mentioned Testa.
Testa added that vacationers are a lot wanted for the island nation as that is the primary supply of overseas alternate earnings, which is essential for the financial system.
In accordance with Testa, the second goal of the marketing campaign is to disseminate data to the general public as to why Seychelles wants vacationers. The SHTA consultant mentioned it is necessary that folks realise that tourism brings meals that’s bought in grocery shops in addition to meals on each resident’s plate.
The principal secretary for Tourism, Anne Lafortune, mentioned that the influence of COVID-19 on the financial system is being felt on the nation with the authorities warning of little or no earnings after the nation briefly closed its borders earlier this yr.
“As we’re slowly relaunching tourism, we have to think about this severely and you will need to give guests at any time when they arrive again their due worth, and admire that they’ve come and helped the nation,” mentioned Lafortune, including that giving them worth for his or her cash can also be vital.
The principal secretary confused that if the local people observes well being protocols and retains Seychellois secure from COVID-19, it will encourage guests to come back to a secure vacation spot.
For the reason that reopening of the Seychelles Worldwide Airport on August 1 as much as October 11, 4,539 guests have come to the Seychelles – 115 islands within the western Indian Ocean. In accordance with the tourism officers, in that quantity three guests examined constructive for COVID -19 as soon as they had been on the islands.